What is a CMS? - Fundamentally a CMS is a system that allows the owner of a website to create, deliver content and documents through their website. All CMS's contain the following basic features:
- a content creator,
- a reviewer and
- a publisher.
The simplest form of CMS allows a content creator to create and edit content with an authorized user subsequently required to approve the content prior to its publication in a live environment.
A good CMS makes it easy for non-technical individuals to add, edit and manage their website. A good CMS should also efficiently manage what is going on behind your website such as:
- Automatically generate navigation elements
- Making content searchable
- Indexing content
- Content is created and posted without the necessity to use technical language i.e. HTML
- Keeping track of all users, their permissions and security settings
The iNet we call our CMS our Digital Online Platform
because of the control, flexibility, scalability and power it gives to users.
A CMS like our Digital Online Platform allows most businesses to manage the day-to-day functionality and capabilities of their website without requiring the technical expertise of a webmaster and allows for timely content creation and uploading.
Importantly a good CMS should be scalable to grow with a business as it grows and change with a business as its needs change either through internal or external factors. For example a business may not necessarily need an ecommerce capability when it first launched its website but require it as the business grows. It is generally much more efficient and cost-effective to have the capability in a CMS and not use it rather than to add it on at a later stage
which may require the expense of an entirely new CMS.
What should a business look for in a CMS?
Not all of the list below will apply to all businesses but the great majority will be generally relevant:
- Scalable architecture – Can the software grow with your business and needs? For example, can it be load balanced across multiple web servers? Can it perform under pressure?
- Can the CMS cater for any language both on the front and back end?
- Migration tools – Does it come with tools or methods for migrating large volumes of content?
- Web standards – Can it produce clean, semantic HTML and accessible content?
- Documentation/support – Is it backed up with appropriate technical documentation and user guides? Is the product supported locally by a team of developers?
- Installers – Does it have a simple one click installation, or does it require technical expertise to make it work?
- Secure – A CMS should have regular security reviews preferably with formal security accreditation?
- Usability – How easy and intuitive is the CMS to use?
- Flexible and extendable – Is it easily integrated or extended into other systems or programs?
- Search – Is a comprehensive search engine included or will you need to buy an additional 3rd party tool?
- From an external perspective is the CMS SEO friendly?
- Metadata – Is the content underpinned by a robust metadata framework or is information management a manual task?
At iNet we know that the great majority of our clients don’t necessarily have the time or inclination or expertise to ensure that a CMS ticks all the boxes that is why we did it on their behalf with our Digital Online Platform. We provide the ease of use and functionality that they want and look after the technical aspects that they need. To find out more about the iNet CORECMS call us 02 9547 2005 or enquire online
The right CMS is a solid foundation for a business’s online presence particularly its online marketing and ecommerce capabilities.